Privacy policy

Privacy Policy

Last Updated: October 20, 2026

Oyuum operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). Our store is powered by Shopify, which enables us to provide these Services.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit or use our Services, make a purchase or other transaction, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of your personal information, this Privacy Policy will govern those matters.

Please read this Privacy Policy carefully. By accessing or using any of our Services, you acknowledge that you have read and understood how your information may be collected, used, and disclosed as described in this policy.

Personal Information We Collect or Process

“Personal information” refers to information that identifies you or can reasonably be associated with you or another individual. It does not include information collected anonymously or data that has been de-identified so that it can no longer reasonably identify an individual.

Depending on how you interact with our Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact Information: Your name, residential address, billing address, shipping address, telephone number, and email address.

  • Financial Information: Credit card or debit card details, financial account numbers, payment information, transaction records, payment methods, payment confirmations, and other related financial details.

  • Account Information: Your username, password, security questions, preferences, and account settings.

  • Transaction Information: Products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.

  • Communications with Us: Information you provide when contacting us, including customer service inquiries and other correspondence.

  • Device Information: Information about your device, browser, network connection, IP address, and other identifiers.

  • Usage Information: Details about how and when you interact with, browse, or otherwise use our Services.

Sources of Personal Information

We may obtain personal information from the following sources:

  • Directly from You: When you create an account, browse or use our Services, contact us, or otherwise provide information to us.

  • Automatically Through Our Services: Through your device when you access our website or use our products and services, including through cookies and similar technologies.

  • From Service Providers: From third-party providers that supply technology or other services and collect or process information on our behalf.

  • From Partners and Other Third Parties: From our business partners or other third-party sources, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

  • Providing, Personalizing, and Improving Our Services. We use personal information to operate and improve our Services, fulfill our contractual obligations, process payments, fulfill orders, remember your preferences and interests, send account-related notifications, manage purchases, returns, exchanges, and other transactions, maintain customer accounts, arrange shipping, facilitate returns and exchanges, enable product reviews, and provide a more personalized shopping experience, including product recommendations based on your purchases and interests.

  • Marketing and Advertising. We may use personal information to send promotional and marketing communications by email, text message, or postal mail, and to display advertisements for products or services on our website or other websites. These advertisements may be based on products you have previously purchased, items added to your cart, or other interactions with our Services.

  • Security and Fraud Prevention. We use personal information to verify accounts, maintain secure shopping and payment processes, detect and investigate suspected fraudulent, illegal, unsafe, or malicious activities, protect public safety, and safeguard our Services. If you register an account, you are responsible for protecting your login credentials. We strongly recommend that you do not share your username, password, or other account access information with others.

  • Communicating with You. We use personal information to respond to inquiries, provide customer support, address service-related issues, and maintain our business relationship with you.

  • Legal Compliance. We may use personal information to comply with applicable laws, respond to valid legal requests from law enforcement or government authorities, participate in legal proceedings or investigations, and enforce or investigate potential violations of our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes, subject to this Privacy Policy and applicable law. These circumstances may include:

  • Service Providers: We may share information with Shopify, vendors, and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.

  • Business and Marketing Partners: We may share information with business and marketing partners to support advertising and promotional activities. For example, Shopify may help us provide personalized advertising through third-party services based on your online activity across different merchants and websites. These partners handle your information according to their own privacy policies. Depending on where you live, you may have the right to opt out of certain data sharing or targeted advertising activities. You can exercise applicable opt-out rights through our Data Sharing Opt-Out page.

  • At Your Direction or With Your Consent: We may disclose information when you request or authorize us to do so, such as when arranging product delivery or using social media widgets or third-party login integrations.

  • Within Our Corporate Group: We may share information with affiliated companies or other entities within our corporate group, where applicable.

  • Business, Legal, and Security Purposes: We may disclose information in connection with a business transaction, such as a merger or bankruptcy, to comply with legal obligations, respond to subpoenas or search warrants, enforce our terms and policies, or protect our Services, rights, customers, and other individuals.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of our Services to provide and improve the shopping experience.

Information you submit through our Services may be transmitted to and shared with Shopify and third parties located in countries other than your country of residence, as necessary to operate and improve our Services.

We may also use certain enhanced Shopify features designed to support and improve our business. These features may incorporate information obtained from your interactions with our store, other merchants, and Shopify itself.

When Shopify processes personal information for these enhanced features, Shopify may be responsible for handling requests relating to your privacy rights concerning that processing.

To learn more about how Shopify handles personal information and the privacy rights available to you, please review the Shopify Consumer Privacy Policy. Depending on where you reside, you may also exercise certain privacy rights through the Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may contain links to websites or online platforms operated by third parties. If you visit a website that is not affiliated with or controlled by us, we encourage you to review its privacy policy, security practices, and terms and conditions.

We are not responsible for the privacy, security, accuracy, completeness, or reliability of information provided by third-party websites or platforms.

Information you share in public or semi-public spaces, including third-party social networking platforms, may be visible to other users of those platforms and may be used by us or third parties without restrictions imposed by us.

The inclusion of third-party links does not necessarily constitute an endorsement of the content, owners, or operators of those platforms, unless expressly stated in our Services.

Children's Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in the applicable jurisdiction.

If you are a parent or legal guardian and believe that a child has provided us with personal information, you may contact us using the details below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share,” as those terms are defined under applicable law, the personal information of individuals under 16 years of age.

Security and Retention of Your Information

We take reasonable measures to protect personal information. However, no security system is completely secure or impenetrable, and we cannot guarantee absolute security. Information transmitted to us may also be vulnerable while in transit. We recommend avoiding unsecured communication channels when sending sensitive or confidential information.

The length of time we retain personal information depends on several factors, including whether the information is needed to maintain your account, provide our Services, comply with legal obligations, resolve disputes, or enforce applicable agreements and policies.

Your Rights and Choices

Depending on your place of residence, you may have certain rights regarding your personal information. These rights are subject to applicable legal requirements, exceptions, and limitations, and we may decline requests where permitted by law.

  • Right to Access or Know: You may have the right to request access to the personal information we maintain about you.

  • Right to Delete: You may have the right to request deletion of personal information we hold about you.

  • Right to Correct: You may request that inaccurate personal information be corrected.

  • Right to Data Portability: In certain circumstances, you may request a copy of your personal information or ask us to transfer it to another party, subject to applicable exceptions.

  • Right to Opt Out of Sale, Sharing, or Targeted Advertising: Depending on your location, you may have the right to opt out of the sale or sharing of personal information, or the processing of personal information for targeted advertising, as defined by applicable privacy laws. You can exercise applicable opt-out rights through our Data Sharing Opt-Out page.

If you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, we may automatically treat that signal as a request to opt out for the device and browser you use, where required by applicable law. If we can associate that device with a Shopify account, the opt-out request may also be applied to the account.

For more information about Global Privacy Control, visit globalprivacycontrol.org.

Except for Global Privacy Control where applicable, we do not recognize other “Do Not Track” signals that may be transmitted by your browser or device.

  • Managing Communication Preferences: We may send promotional emails, and you can unsubscribe at any time by using the unsubscribe link included in our marketing emails. Even if you opt out of marketing communications, we may continue sending non-promotional messages relating to your account, purchases, or orders.

If you reside in the United Kingdom or European Economic Area, you may also have the following rights, subject to applicable law and its exceptions:

  • Right to Object to or Restrict Processing: You may have the right to request that we stop or limit the processing of your personal information for certain purposes.

  • Right to Withdraw Consent: Where we rely on your consent to process personal information, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

You may exercise your privacy rights through the options available in our Services or by contacting us using the information provided below.

For information about Shopify's processing of personal information and related privacy rights, please visit the Shopify Privacy Portal.

We will not discriminate against you for exercising your applicable privacy rights. Where permitted or required by law, we may need to verify your identity before processing your request.

You may also appoint an authorized agent to submit a request on your behalf where permitted by applicable law. Before processing such a request, we may require proof of authorization and may ask you to verify your identity directly.

We will respond to privacy requests within the timeframes required by applicable law.

Complaints

If you have concerns or complaints about how we process your personal information, please contact us using the details provided below.

Depending on your location, you may have the right to appeal our decision by contacting us or to submit a complaint to your local data protection authority.

For the European Economic Area, you can find a list of relevant data protection supervisory authorities through the European Data Protection Board.

International Data Transfers

Your personal information may be transferred to, stored in, or processed in countries outside your country of residence.

If we transfer personal information outside the European Economic Area or the United Kingdom, we will rely on recognized legal transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contractual safeguards issued or recognized by the relevant UK authority, where applicable. These mechanisms may not be necessary where the destination country has been officially recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may revise this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

Any updated version will be published on this website, with the “Last Updated” date revised accordingly. We will provide additional notice where required by applicable law.

Contact Us

If you have questions about our privacy practices, this Privacy Policy, or wish to exercise your privacy rights, please contact us:

Email: support@oyuum.com

Website: Oyuum.com

For the purposes of applicable data protection laws, Oyuum is the data controller responsible for your personal information where such designation applies.